Sponsorship objectives
Transport Ticketing Authority participates in sponsorships to
- To provide assistance to educational institutions, individuals, community groups and associations through sponsorships which enhance and are consistent with our mission and goals.
- Position TTA as a good corporate citizen, an organisation that cares about and supports the communities that we operate in.
Our organisation
TTA is a body formed in June 2003 under the State Owned enterprises Act 1992 and reports to the Minister for Transport for transport policy and the Treasurer for matters relating to the Act. We have a highly focussed and experienced board. As such, there is a single point of accountability for the project while Government retains a high level of visibility.
TTA was established specifically to manage the State’s interests in the OneLink (OLT) public transport ticketing contract and to procure, deliver and manager the New Ticketing Solution in regional Victoria and Metropolitan Melbourne on expiry of that contract.
We have to ensure that a world class ticketing solution, based on smartcard technology, is delivered on time, on budget and it meets the needs of all involved. That includes customers, transport operators and the Government.
Our target markets and our brand
Our target market consists of all public transport users, however infrequent. They therefore come from all age demographics and as well as metropolitan Melbourne and regional areas of Victoria. We aim to be seen as flexible, innovative, dynamic and a leader in our field.
What will be supported?
We seek to support projects that meet an important community need and provide defined community and corporate benefits and value for money. Applications will be considered for proposals requesting support for the following areas
- environment
- education
- community support
- youth
- charity and
- encourages the use of public transport.
In broad terms, the activities or projects seeking support should have a significant benefit to the community in which TTA operates and be aligned with our values.
In addition, organisations seeking sponsorship should have a proven track record in managing sponsorships or community initiatives, can demonstrate the successful promotion of previous activities and also provide satisfactory information on their financial status and management.
What will not be supported?
Transport Ticketing Authority will not consider support for the following:
- individuals seeking financial support for medical, recreational travel or academic study
- religious organisations or campaigns
- political or lobbying organisations or campaigns
- activities that offend or discriminate against individual groups
- any project, event or organisation undertaking high-risk activities or with poor occupational health and safety performance
- requests for rolling or recurrent funding
- organisational operating and ongoing salary costs
- non specific fundraising projects or appeals
- programs that contribute to the financial gain of an individual or business
- projects or events conducted outside Victoria, or organisations proposing activity relating to the sponsorship outside Victoria
- requests for free public transport ticketing for attendees or as giveaways
- any sponsorship that conflicts with an existing sponsorship
- any project, event or organisation with a sponsor that TTA considers inconsistent with TTA’s image and key messages
- retrospective sponsorship of any kind.
Applications for sponsorship will not be considered within 3 months of the date of the proposed activities.
How will sponsorships be considered?
Your proposal will only be considered if it meets at least eight of the following criteria:
- exclusivity
- naming rights or high profile sub-event
- logo placement on all material relating to the event
- consistent with TTA’s brand and values
- on-site displays and / or giveaways
- provision of content for internet site
- right to use footage and or photographs of the project or event
- promotional opportunities in the media in addition to logo placement (editorial)
- product placement (in a meaningful way as part of the event)
- right to run our own public relations, advertising or marketing campaigns associated with the event or program
- ceremonial involvement
- access to newsletter to deliver information to members
- access to goods and services associated with the sponsorship (at no additional cost).
How do I submit an application?
Your proposal should be well, researched, clear and concise, and include the following information.
- name, details and credentials of your organisation
- description of the event or project for which you are seeking sponsorship
- where is the event
- the timeline for the event
- profile of the audience including any relevant market research
- details of other confirmed sponsors involved
- media partners and details of their confirmed commitments
- details of all ongoing media exposure such as television, radio and newspaper promotion where TTA would receive exposure
- details of all logo placements for TTA, including print material and signage
- support material required
- level of sponsorship (naming rights, principal, co-sponsor) and how many other sponsors are being sought and at what levels
- sponsorship amount requested
- details of the benefits of the sponsorship and an estimate of their worth
- expected attendance / viewing / participation
- media and community awareness plans
- evaluation method, process and reporting.
Submissions, addressing the criteria and attaching a completed application form, should be forwarded to
The Community Relations Manager
Transport Ticketing Authority
Level 38
55 Collins Street
Melbourne, 3000
or by email to ttasponsorships@doi.vic.gov.au
If you are successful, you will be notified within four weeks of submitting your application.
What is expected in return for sponsorship?
Successful applicants will be required to enter into a formal sponsorship contract or letter of agreement with TTA that will detail the agreed conditions of the contract.
This document will include items such as benefits, timelines, reporting and evaluation requirements. Agreed benefits are to be delivered by the successful applicant according to the terms of the contract or the letter of agreement.
No application shall be accepted, or deemed to have been accepted, unless and until a written sponsorship agreement has been entered into and signed by all parties.
TTA will have final approval of any promotional or marketing item that refers to TTA, the sponsorship or uses of our image. Use of our image for projects, events, or organisations that are not part of the sponsorship is not permitted.
TTA will require prompt access to the successful applicant’s project, event or sponsorship personnel.
